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One of the main factors to consider in fitness marketing is the cost of marketing strategy used, whereby the strategy should be a bit cheaper to make sure it does not incur losses or reduce the profits. Desired impression on the consumer you are marketing important as in if the business wants to depict itself as a prestigious one it should a sophisticated means of marketing. The factor to consider is the geographical coverage of the means chosen as it would be to use a means that can reach the highest number of people and in this case most people prefer television sets and radios. Quality of message is a factor in most cases cheap methods produce sub-standard results so for good fitness marketing one needs to get good marketing agencies which may seem costly at the moment but the end result will prove worth. The type of market targeted affects the fitness marketing, for example if it is intended for youth fitness, it should be done in a youthful way.